Nielsen Holdings PLC appointed its next finance chief as the media-measurement company looks to modernize its U.S. TV ratings as the shift to streaming and away from traditional broadcast and cable continues. 

The New York-based company said Tuesday that Warren Jenson will become chief financial officer, effective April 15. He succeeds Linda Zukauckas, who left the companylast month.

Mr. Jenson joins Nielsen from  LiveRamp Holdings  Inc., a data-collaboration platform, where he has served as CFO and executive managing director since 2018. Mr. Jenson has held a number of finance leadership roles over the course of his 30-plus-year career, including serving as CFO at a number of Fortune 500 companies, such as Amazon.com Inc., Delta Air Lines Inc. and Electronic Arts Inc. 

Mr. Jenson will work closely with the leaders of Nielsen’s three business units—audience measurement, Gracenote and analytics portfolio—the company said in a press release.

Nielsen declined to comment.

Ms. Zukauckas had joined Nielsen in February 2020, helping oversee its sale of NielsenIQ, a market-analytics operation that measures retail and consumer behavior, to Advent International in 2021 in partnership with James Peck. She also helped usher in Nielsen’s transition from a public company to its acquisition by a private-equity consortium a year ago, led by Elliott Management Corp.’s private-equity arm and Brookfield Asset Management.

Nielsen has long dominated in TV audience measurement with its namesake ratings system. The ratings system was created to provide audience estimates that networks use to sell commercial time and reassure advertisers they got what they paid for. Pressure to modernize has been mounting as Nielsen’s grip has loosened with traditional cable TV losing to streaming services. 

In January, the company announced a multiyear deal with Netflix Inc. to provide audience-measurement data as the streaming giant pushes into ad-supported viewing.